Work & Info

Brand and creative strategy for new business and go-to-market launches, working across projects for Unilever, Sky Sports, MORE Nutrition and multinational festival organisations. New brand launches in America, brand and content strategy, creative activations, positioning and messaging, and social-first campaigns.

Built and led brand and content through campaigns, social media, newsletters, podcasts and events. Managed the internal team plus external agencies and partners, and set the brand framework and strategy.

Led brand and content strategy for global brands, translating cultural insight into campaign strategy, activations and editorial-led marketing. Long-term positioning and content frameworks for PUMA, Nike, New Balance, Zalando, IWC and Deutsche Telekom.

Owned and directed the full content ecosystem, building the strategy and creative infrastructure that kept RA's voice authoritative and culturally relevant. Also Creative and Copy Lead for in-house agency 23:59, delivering campaign work for Nike, Lacoste, Armani Exchange and Dekmantel.

Shaped brand and content strategy through aggressive international growth: 360° campaigns, evergreen social, brand communications and new market launches. Led the strategic development and launch of the private label brand portfolio.

Directed digital editorial strategy and content output, owning social strategy, CRM, brand marketing and influencer partnerships. Developed high-profile collaborations with Highsnobiety, Marvel and Ricardo Bofill.

Led content strategy and brand communications, delivering activations across exhibitions, catwalk shows and partnership events. Copywriting, art direction, creative strategy and influencer marketing.

Covered culture, music and youth behaviour with a focus on long-form storytelling and investigative features.

Presented two weekly programmes while working as a radio journalist, copywriter and podcast producer. Managed artist liaison, audience community and CRM.